Stockton, California

This project revolved around rebranding Stockton, California, a city that is on the list of the worst cities to live in America. Although crime rate and unemployment are high in Stockton, the city is championed for its melting pot culture and love for the arts and entertainment. With this concept of “diversity” and a “melting pot,” I created a logo that implements this idea through experimentation with size, color, shape, and placement of type..

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Offical logo

Logo application for event poster

Logo applications